2020 NBA Finals Averaged 4.1M Viewers In The Philippines

The Philippines had the largest average NBA Playoffs audience of any international market with 1.3 million viewers. The NBA Finals averaged 4.1 million viewers in the country. By comparison, Game 6 of the 2019 Finals was watched by approximately 21 million viewers in China.

The Philippines ranks No. 3 in NBA League Pass subscribers in the Asia-Pacific market, excluding China.

Basketball is the No. 1 sport in participation in the country and 98% of Filipinos are aware of the NBA, according to Scott Levy, managing director of NBA Asia.

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