The Philippines had the largest average NBA Playoffs audience of any international market with 1.3 million viewers. The NBA Finals averaged 4.1 million viewers in the country. By comparison, Game 6 of the 2019 Finals was watched by approximately 21 million viewers in China.
The Philippines ranks No. 3 in NBA League Pass subscribers in the Asia-Pacific market, excluding China.
Basketball is the No. 1 sport in participation in the country and 98% of Filipinos are aware of the NBA, according to Scott Levy, managing director of NBA Asia.