NBA To Have On-Court Ads, Less Restrictions On Casino, Alcohol Partnerships

The NBA is finalizing new revenue opportunities for the 20-21 season to offset the anticipated loss of gate receipt revenue, which has traditionally comprised 40 percent of overall revenues.

The league will have new on-court endorsement signage along the baseline of arena courts. The NBA’s restart in Orlando had virtual on-court sponsorship signage along the baseline.

Teams will also have more flexibility for casino and alcohol partnerships.

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