The Buffalo Bills have announced its home field has been renamed Highmark Blue Cross Blue Shield Stadium following a new naming rights deal with the health insurer.
“We are proud to welcome Highmark to the Buffalo Bills family and we are thrilled to partner with them on a new naming rights deal for our stadium,” Bills owner Kim Pegula said.
“We are confident that Highmark Blue Cross Blue Shield of Western New York is committed to maintaining their status as a healthcare and philanthropic leader in our region. We look forward to many years of working together with their team creating great memories at not only NFL football games but at many other health and wellness events and community celebrations.”
This is the fifth name for the venue.