Artificial intelligence (AI) has been marketed as everything from a productivity revolution to a near-autonomous decision-maker.
However, as AI tools integrate into daily operations, concerns have risen over what happens when promises fail to materialize after AI products are purchased.
From exaggerated accuracy claims to opaque performance metrics, some have asked: What does recourse look like when AI systems underdeliver?
This disconnect has drawn the attention of consumer protection agencies, attorneys, and AI experts, who say that marketing claims need to be meaningfully enforced.
Last year, speculation over breakthroughs in generative AI—one of the most commonly used versions of the technology—led to what IBM Master Inventor and United Nations AI adviser Neil Sahota called “false marketing tactics.”…