Movie and television studio Alcon Entertainment on Monday sued Tesla and Warner Bros Discovery over claims they used images tied to the film “Blade Runner 2049” to promote Tesla’s new autonomous cybercab.
Alcon’s California federal lawsuit alleged violations of U.S. copyright law and accused Tesla of “false endorsement” for suggesting a relationship between Alcon and the Elon Musk-owned electric vehicle maker.
“Any prudent brand considering any Tesla partnership has to take Musk’s massively amplified, highly politicized, capricious and arbitrary behavior, which sometimes veers into hate speech, into account,” the lawsuit said.
Tesla and Warner Bros did not immediately respond to requests for comment….