California-based streaming and production services giant Netflix on Oct. 17 reported adding 5 million-plus subscribers in the third quarter, on top of the 8.8 million it added in the previous quarters.
That’s thanks to a new strategy it implemented in the summer of 2023, which ended password sharing and forced more viewers to open accounts on the platform.
It also introduced a new, low-price ad-supported subscription membership catered to price-sensitive subscribers.
New shows such as “The Perfect Couple,” “Nobody Wants This,” and “Tokyo Swindlers” were introduced, along with the return of popular programming such as “Emily in Paris” and “Cobra,” as well as an expansion into documentaries and small programming….