Canadians have flocked to malls and online stores for Black Friday, Cyber Monday and their surrounding sales period, but at least one tech firm found shopping activity is less fervent than last year.
Salesforce reported that online Black Friday sales were down six percent in Canada since last year—and the software business predicts sales for the full period of Cyber Week will slide by the same amount.
The numbers are a stark contrast to the global picture, where Salesforce found online Black Friday sales grew by five percent from last year to $74.4 billion. It predicted global Cyber Week sales will climb to $51 billion, up from $48.4 billion in 2023….