YouTube has teamed up with the Creative Artists Agency (CAA) to launch a new technology that will help celebrities and content creators manage AI-generated videos that feature their likenesses.
The video-sharing platform, which is owned by Google, announced the partnership in a blog post on Tuesday, noting that the technology is still in its early stages.
YouTube will work with the Los Angeles-based talent agency to recruit celebrities, including award-winning actors and professional athletes, to test out the novel AI tool beginning early next year, the statement reads.
“By collaborating with CAA, we’ll gain insight from some of the world’s most influential figures—some of whom have been significantly impacted by the latest waves of AI innovation—to refine our product before releasing it to a wider group of creators and artists,” noted YouTube….