The new year likely will be a transformative year for the entertainment industry. Technological developments, gains in social media and streaming platforms, and changing consumer demands could bring the industry to a tipping point.
Technologies driven by artificial intelligence (AI) are expected to make further inroads into the TV and film sectors in 2025, according to the annual media and entertainment industry report by global business advisory firm AlixPartners.
“From a creative perspective, AI has further penetrated the TV and film sectors, where practical, easy-to-implement use cases with measurable outcomes will lead the way in 2025,” the report states.
It lists several AI functions that can be used in TV and film production to enhance visual effects and improve efficiency, such as Runway AI’s green screen technology and stable diffusion that creates otherworldly scenes, and Filmmaker AI’s background removal tool that “streamlined postproduction, enabling the small visual effects team to achieve high quality results within tight deadlines.”…