In days past, Easter often signalled that it was time to refresh one’s wardrobe. Winter was ending, Lent was over and spring had arrived. It was the season to break out Easter bonnets, spring suits and so much more. Archived pages from the Calgary Daily Herald more than 100 years ago show that local merchants stocked up for the season and many took out full-page ads to showcase their new stock. “Sunday is Easter and everything that you wear on Easter day must be new,” noted an ad for Parker’s Limited store. Read More