The Federal Trade Commission (FTC) published new information on May 5 detailing how its sweeping new “Rule on Unfair or Deceptive Fees” will impact consumers and businesses.
The rule was first proposed in December 2023 and is set to go into effect on May 12.
It prohibits what the agency describes as “bait-and-switch pricing and other tactics” that it says are used to hide total prices and mislead people about fees for live events and short-term lodgings, including hotels, vacation homes, and rental cabins.
“These unfair and deceptive pricing practices can harm consumers and undercut businesses trying to compete fairly on price,” the agency said in a statement….