Nike will resume selling its products on Amazon’s U.S. platform for the first time since 2019, the company confirmed.
The sportswear giant, which ended its direct partnership with Amazon five years ago amid a push to build its own direct-to-consumer business, said the renewed relationship is part of a broader effort to enhance its retail presence.
“Nike is investing in our marketplace to ensure we’re offering the right products, best services, and tailored experiences to consumers wherever and however they choose to shop,” the company said in a statement.
“This includes expanding to new digital accounts, including Amazon in the U.S., new physical partners like Printemps, elevating retail experiences across the marketplace, and launching Nike’s AI-powered conversational search to improve our online services.”…