Mondelez International has filed a federal lawsuit against Aldi, accusing the supermarket chain of infringing on the trade dress of several of its most popular snack brands, including Oreo, Oreo Thins, Wheat Thins, Nutter Butter, and Chips Ahoy!
The complaint, filed May 30 in the Northern District of Illinois, alleges Aldi’s private-label “Benton’s” brand uses packaging designs that closely mimic Mondelez’s products in a way that misleads consumers and violates federal trademark laws.
“Aldi, Inc.’s use of private label product packaging that blatantly copies and trades upon the valuable reputation and goodwill Mondelēz has developed in its longstanding, highly distinctive, and well-known trade dress for numerous of its cookie and cracker snack products,” the company alleges in its suit….