Luckin Coffee, the fast-growing Chinese coffee chain that is outselling Starbucks in China, has established its first American presence in New York City.
The two inaugural stores opened Monday in Manhattan: one in Greenwich Village near the bustling New York University campus, and another in Madison Square North. The company is promoting the launch with giveaways and discounts on its website and social media platforms.
The New York menu features coffee staples alongside fruit-infused iced coffees, colorful “Refreshers,” and a small selection of pastries, catering to the brand’s core Gen Z demographic, who frequently showcase their drinks on platforms like TikTok….