Canadian Tire Corp. Ltd.’s historic purchase of Hudson’s Bay trademarks will go ahead after an Ontario judge granted permission for the deal.
Judge Peter Osborne says the $30-million deal was the best possible outcome given the circumstances facing the Bay.
The deal will give Canadian Tire rights to the Bay name, its coat of arms and its iconic stripes.
Court documents have also shown the deal includes the Bay’s Distinctly Home brand, its Hudson North apparel line, trademarks like “Bay Days” and the Zellers catchphrase “lowest price is the law” as well as a contract with Pendleton Woolen Mills, an Oregon-based blanket and clothing maker….