Kraft Heinz said on Tuesday that it will not launch any new products with artificial colors in the United States and will remove the additives from its existing product portfolio by the end of 2027.
The company added that, by net sales, nearly 90 percent of its U.S. products are already free of food, drug, and cosmetic (FD&C) colors.
For the remaining products, the company will remove colors “not critical to the consumer experience,” replace them with natural alternatives, or create new colors and shades when alternatives are not available.
The company’s June 17 announcement follows a call by the Department of Health and Human Services (HHS), along with the Food and Drug Administration (FDA), to phase out all petroleum-based synthetic dyes from the nation’s food supply….