The average transaction price (ATP) of new vehicles remained steady in the United States in May compared to the previous month, despite the Trump administration’s auto import tariffs, vehicle valuation company Kelley Blue Book (KBB) said in a June 10 statement.
The ATP for new vehicles in May was $48,799, “virtually unchanged from the revised April ATP of $48,811,” KBB said. ATP was 1 percent higher than in May 2024.
“While tariff policy is adding uncertainty to the new-vehicle market, prices are holding remarkably steady, a reminder that auto industry change is often slow,” said Erin Keating, executive analyst at Cox Automotive, which owns KBB….