The Department of Health and Human Services (HHS) will soon start a massive advertising blitz to encourage uptake of wearables such as fitness trackers among Americans, Health Secretary Robert F. Kennedy Jr. said on June 24.
“We’re about to launch one of the biggest advertising campaigns in HHS history to encourage Americans to use wearables,” Kennedy said on Capitol Hill in Washington during a congressional hearing.
Rep. Troy Balderson (R-Ohio) spoke positively about what he described as innovative wellness tools and asked Kennedy to describe how the government is promoting access to such tools.
“It’s a way people can take control over their own health, they can take responsibility, they can see what food is doing to their glucose levels, their heart rates, and a number of other metrics as they eat it, and they can begin to make good judgements about their diet, about their physical activity, about the way they live their lives,” Kennedy responded….