Long-time Calgary residents will remember when 17th Avenue S.W. (from 4th Street to 14th Street S.W.) was branded as “Uptown 17th” back in the 1980s. It made sense as 17th Ave was just nine blocks south of downtown’s Stephen Avenue pedestrian mall. Then in 2004, it earned the nickname “The Red Mile” by the international media when during the Stanley Cup playoffs, when more than 20,000 fans clad in red Flames jerseys stormed the street after each game creating an impromptu street party. That name stuck for a few years, eventually morphing into “RED District,” with “RED” standing for Retail and Entertainment District. Today, it seems to simply be just “17th Ave.” Not to be confused with International Avenue — a 35-block retail and restaurant street along 17th Avenue S.E. in Forest Lawn. Read More