GALLUP, N.M.—Travis, a New Mexico local, understands the nostalgic charm that draws people to the “Old Timer” logo featuring Uncle Herschel at Cracker Barrel restaurants.
It’s a familiar and reassuring sight, something you notice right away when you get off the highway, he said.
“Everybody attaches themselves to a brand. We’re used to seeing it,” said Travis, who preferred not to share his last name, before entering the Cracker Barrel Old Country Store in Gallup, New Mexico.
“I think the Old Timer sign was fine, but then they started changing the interior side of the design,” with new booths and streamlined features, Travis told The Epoch Times….