Australian celebrity Robert Irwin, English television cook Nigella Lawson, Chinese actor Yosh Yu, and other international stars have been unveiled as the new faces to lure overseas tourists Down Under.
Videos featuring these celebrities set against iconic Australian landscapes will be part of the federal government’s latest tourism campaign aimed at attracting travellers from the UK, United States, China, Japan, and India.
Robert Irwin, the son of the late Australian wildlife icon Steve Irwin, will front the advertisement for the American market.
Wellness advocate Sara Tendulkar will appear in ads for India, while Chinese actor Yosh (Shi) Yu, the UK’s Lawson, and Japanese comedian Abareru-kun will feature in commercials airing in their respective home countries….