Jerry Greenfield, co-founder of the Ben & Jerry’s ice cream brand, has resigned from his role as the company’s brand ambassador after a public rift with parent entity Unilever.
In an open letter posted on social media on Sept. 17 by his business partner, Ben Cohen, Greenfield said the company had been silenced by Unilever.
“Standing up for the values of justice, equity, and our shared humanity has never been more important—and yet Ben & Jerry’s has been silenced, sidelined for fear of upsetting those in power. It’s easy to stand up and speak out when there’s nothing at risk,” Greenfield wrote. “The real test of values is when times are challenging and you have something to lose.”…