Colgate-Palmolive Company has agreed to change packaging for its toothpaste, the attorney general of Texas said on Sept. 15.
Colgate is going to change packaging and marketing materials for toothpaste branded Colgate, Tom’s of Maine, and Hello, Texas Attorney General Ken Paxton said in a statement.
The company has agreed to show a pea-sized amount of toothpaste in images of toothpaste on a toothbrush on packaging or in marketing, according to Paxton.
The agreement resolves concerns that Colgate was marketing its toothpaste in deceptive ways.
Paxton announced in May that he was investigating Colgate and Procter & Gamble Manufacturing because they were allegedly promoting their toothpaste in ways that encouraged children to ingest toothpaste containing fluoride, and mislead people about the recommended amount of fluoride toothpaste….