Tesla’s sales slump in Europe extended into August, with sharp declines in key markets underscoring the U.S. electric-vehicle maker’s struggles against rising Chinese competition and a consumer backlash against CEO Elon Musk.
Fresh data from France’s car industry group Plateforme automobile showed Tesla registrations down 47.3 percent year over year in August, while the overall French passenger car market rose by 2.2 percent to 87,850 vehicles. Over the first eight months of 2025, French new-car registrations were down by 7.1 percent, though Tesla’s 39.4 percent drop far outpaced the market.
The picture was even bleaker across the Nordic countries. In Sweden, Tesla registrations plunged by 84.4 percent, according to industry association Mobility Sweden, while overall sales climbed 6 percent. Denmark saw Tesla down 42 percent, and the Netherlands registered a 50 percent slide….