Why Billions in AI Investment Can Be a Pitfall for Some Companies

The artificial intelligence (AI) gold rush has reached American businesses, but despite billions being spent, many companies aren’t seeing a return on their investment in the emerging technology.
The United States is the world’s leading investor in AI technologies. Tech giants such as Amazon, Google, Meta, and Microsoft have led the way in private sector investment and announced more than $100 billion in additional AI expenditures this year.
An analysis from CMS developer Storyblok noted that eCommerce businesses are spending, on average, nearly $400,000 on AI solutions for enhanced customer service experiences. However, only 32 percent reported even a “slight improvement” in operations resulting from their AI investment….