Ontario is using the words of late Republican U.S. President Ronald Reagan in its second multimillion-dollar advertising campaign to oppose U.S. tariffs.
The province is kicking off a new $75 million ad campaign this week, its second advertising blitz in the United States since U.S. President Donald Trump imposed tariffs on Canadian goods.
Premier Doug Ford played the ad prior to an Oct. 14 speech at an Empire Club of Canada luncheon in Toronto, describing it as an effort to “take Ronald Reagan’s words” and “blast it to the American people.”
The one-minute ad features images of America’s heartland and the Canada-U.S. border narrated by the words Reagan spoke in a 1987 radio address. Reagan, who was president from 1981 to 1989, advocated for the principles of free trade during the speech and criticized tariffs as a policy that increases prices and negatively impacts U.S. workers in the long-term….