Americans turned on their mobile devices and desktop computers and spent more than expected during the key five-day Thanksgiving weekend shopping period, new data from Adobe Analytics show.
Despite economic uncertainty and weaker sentiment, shoppers spent $14.25 billion on Cyber Monday, purchasing a wide range of items, from home furnishings to groceries. They also spent a record $11.8 billion online on Black Friday.
In total, spending increased 7.7 percent during Cyber Week—the five days from Thanksgiving to Cyber Monday—bringing the final tally to $44.2 billion.
Adobe Analytics had initially forecast that online spending would reach $43.7 billion for this period.
On a season-to-date basis (Nov. 1 to Dec. 1), U.S. consumers have spent $137.4 billion, representing a more than 7 percent year-over-year jump….