Cory Morgan: Media Should Endeavour to Earn the Public’s Trust

Commentary
People have more access to information than any time in human history and it’s literally at their fingertips. They are also being exposed to more misinformation than ever as well.
The role of sifting through a constant barrage of breaking events to provide citizens with a concise and accurate summation of it should fall to media outlets. However, many media sources have been failing in that task and people are losing trust. This is a dangerous trend in tumultuous times as citizens try to make informed decisions in polarized elections.
A degree of bias in media outlets is nothing new. Newspapers were always known for leaning editorially, as were radio and television stations. But the outlets retained trust because they maintained stringent controls to ensure the news and opinion sections were kept separate and were easy to identify. Today, the line between news and opinion has become blurred and if citizens can’t tell which is which, they lose trust and tune out….