The Government of Alberta has launched a national advertising campaign dubbed “Scrap the Cap” to oppose Ottawa’s carbon emissions limits on the oil and gas industry.
The $7 million campaign will include TV ads, social media posts, print advertisements, and videos. The province rolled out a Scrap the Cap website with the ad campaign on Oct. 15, saying Ottawa’s restrictions will cost 150,000 jobs by 2030 and billions in lost wages.
“Make no mistake, this cap will hit Alberta the hardest. It will devastate our economy,” said Minister of Environment and Protected Areas Rebecca Schulz at an Oct. 15 news conference. “But we’re not alone. More than 450,000 jobs are directly and indirectly tied to the energy sector across Canada.”…