News Analysis
When Spanish explorer Ponce de León first landed on the eastern coast of a large peninsula in the new World in 1513, he named the entire region Florida, meaning full of flowers. Had he landed in late summer 2024, however, he might have been inclined to call the region Tierra de Huracanes, Tierra Inundada (flooding lands), or Tierra de Evacuaciones, as all three have recently been in abundance across the state.
But despite annual hurricane battering, soaring property costs, mounting insurance premiums, and the constant threat of flooding and evacuation, the lure of people to Florida remains not only as strong as at the time of Ponce de León, its home real estate market continues to thrive with increasing strength….