News Analysis
From a collapsing stock to a series of public relations disasters, Boeing is looking to navigate the turbulence endured over the past few years.
Boeing CEO Kelly Ortberg, hired this past summer, aims to deploy a four-part plan to revitalize the $100 billion aerospace giant and reverse the downward trend the company has experienced since 2019.
In a memo shared with employees last week, Ortberg outlined his strategy.
First, the Boeing chief wants to change the company culture by having executives work on factory floors and engineering labs.
“We need to be on the factory floors, in the back shops, and in our engineering labs,” Ortberg stated. “We need to know what’s going on not only with our products but with our people.”…