Movie theaters across the United States have been making significant changes to their presentation, both in how the films are seen and what surrounds them in the theater complex. In an effort to revitalize in-person movie viewing since the pandemic that made many rather comfortable with watching streaming at home, theaters have spent millions of dollars in order to provide a unique experience for their customers.
But no matter how much money is being spent to make that visit more engaging, the number of movies being distributed to theaters is still affecting the bottom line.
“Obviously, for us, the windfall will begin this week with the release of Red One next weekend, with Gladiator 2 and Moana 2 after that. We’ve been able to sell tickets,” said Rich Daughtridge, president and CEO of Warehouse Cinemas in Maryland….