The Competition Bureau has obtained a court order in an investigation centering around whether Leon’s Furniture Ltd. and its subsidiary The Brick deceptively marketed their products.
The competition watchdog said Wednesday that the ongoing investigation into the Canadian furniture retailers looks at three kinds of marketing practices.
The first is sales claims made without specifying the discount amount or using distinct font colours to mislead customers into thinking they are benefiting from a sale.
The second is potentially inflating regular prices when making deal claims and the third is related to urgency cues, which often take the form of countdown clocks or “limited time only” marketing and can create false impressions about the nature of a promotion….