BC Wineries Allowed to Sell Directly to Albertans Again

British Columbia wineries can now resume shipping directly to Alberta consumers, following the resolution of a dispute from early last year in which Alberta banned such sales, citing concerns about the impact on the province’s retailers and liquor agents.
The new agreement took effect on Jan.7, after B.C. Premier David Eby and Alberta Premier Danielle Smith signed a memorandum of understanding allowing wineries in both provinces to sell their products directly to consumers in the neighbouring province.
Announcing the agreement in July 2024, the Alberta government said the new framework ensures that B.C. wineries “pay their fair share of fees” for liquor sales in the province, while also expanding Alberta’s selection of liquor products….