Coors Light has revealed that it will temporarily rebrand as “Mondays Light,” labeling the change as a playful move to “bring chill” to what’s sometimes considered one of the toughest Mondays of the year—the day after Super Bowl Sunday.
The special rebranding will appear on Coors Light’s 12-packs, which will be available nationwide, parent company Molson Coors said in a Jan. 15 statement. The company cited market research indicating that 60 percent of Americans and Canadians say they’re likely to have a “case of the Mondays” after the big game on Super Bowl Sunday, set to take place on Feb. 9 in New Orleans….