Security has become an important factor that individuals consider before traveling, according to a new study, with more than 70 percent saying they would choose a travel company based on its strong reputation for secure commerce.
Some 67 percent of travelers across five markets would not be enticed by a travel company that has poor cyber security if it offered a 5 percent discount, according to the survey of 4,500 travelers from France, Brazil, the United Kingdom, the United States, and Singapore published March 11 and commissioned by travel payments company Outpayce.
That’s because 64 percent of travelers perceive payment fraud as being on the rise….