US Tariffs Will Test Canadians’ Business Resolve, Not Just Their Revenue

Commentary
I remember writing about personal and leadership resilience during the 2008 financial crisis. At the time, it felt like the ultimate stress test. Now, we’re facing another defining challenge—this time, the upheaval triggered by U.S. trade tariffs and the growing tensions they’ve created.
Unlike past economic events that were somewhat predictable, this one blindsided entire industries. Supply chains have been disrupted, key export markets destabilized and Canadian businesses left scrambling in the wake of renewed U.S. tariffs and trade retaliation. While it’s not like the global health emergency we recently went through, it is a slow-burning economic one with far-reaching consequences….