Judge Authorizes Tim Hortons Roll up to Win Class Action for Quebec Customers

A judge has authorized a class action lawsuit over emails Tim Hortons sent out in error to participants in its popular Roll Up to Win promotion–but only for Quebec residents.
Montreal-based firm LPC Avocats claims some half-million customers across Canada received an email in April 2024 saying they had won a boat through the promotion, only to be told later this wasn’t the case.
The law firm says those clients should be awarded the boat and trailer they were told they won, plus damages. It says the prize’s value is about $64,000.
Superior Court Justice Donald Bisson ruled last week that the class action can move forward, but limited it to Quebec residents because the case hinges on that province’s consumer protection laws….