WK Kellogg is the first company to commit in a legal agreement to removing artificial dyes from its products, Texas Attorney General Ken Paxton announced on Aug. 13.
“I’m proud to officially say Kellogg’s will stop putting these unhealthy ingredients in its cereals,” Paxton, a Republican, said in a statement.
Studies have linked the artificial dyes to health problems, including hyperactivity.
Kellogg’s produces a variety of cereals, including Froot Loops and Frosted Flakes. They currently contain dyes such as Red 40 and Yellow 5.
Paxton began investigating Kellogg’s earlier this year for possibly violating state law by advertising cereals as healthy despite them containing the additives….