Amazon is making another concerted effort to capture a larger slice of the $1 trillion American grocery industry.
The Seattle-based online retail and technology giant announced on Aug. 13 that it will expand its same-day delivery service to include perishable groceries in 1,000 markets. Amazon plans to extend its coverage to more than 2,300 markets by the end of 2025.
“This shift marks a major step toward a seamless, all-category Amazon shopping experience—and underscores Amazon’s ambition to lead the future of the U.S. grocery market,” Jack O’Leary, director of eCommerce Insights at NielsenIQ (NIQ), said in an Aug. 15 analysis.
The expansion of same-day delivery was an “important step forward in Amazon’s broader strategy” and should help it capture a portion of the perishable business where it has “struggled historically,” a team of analysts at Wedbush Securities said in an Aug. 13 research note….