A struggling chain of Southern-style restaurants has found itself at the center of the American cultural and political world.
On Aug. 26, following intense discussion and controversy that even reached the Oval Office, Cracker Barrel reversed its decision to launch a simplified logo that omitted a character the casual dining operator calls Uncle Herschel.
The chain of more than 660 restaurants and old country stores stated: “We thank our guests for sharing your voices and love for Cracker Barrel.
“We said we would listen, and we have. Our new logo is going away, and our ‘Old Timer’ will remain.”
That move reversed a decision to change the company’s longstanding logo from an image of Uncle Herschel sitting in a chair and leaning on a barrel to a more simplified yellow and brown logo in the shape of a barrel with the name of the restaurant and store….