Canadian plant-based brand Yves Veggie Cuisine is being discontinued after 40 years, with its parent company citing slowing demand for meat-free products.
U.S.-based Hain Celestial Group, the brand’s parent company, said the decision “was not made lightly” and was driven by declining consumer demand. Yves Veggie Cuisine, founded in Canada in 1985, offers plant-based snack and meal options, including veggie versions of ham, bacon, burgers, meatballs, and hot dogs.
“The meat-free category has been declining for several years, which led to the business becoming increasingly challenging and difficult to sustain,” a spokesperson for the company told The Epoch Times in a Sept. 2 statement….