Hollywood’s largest union became the latest in the industry to raise the alarm on the prospect of talent agencies signing a new “actress” created with artificial intelligence (AI).
In a strongly worded statement on Sept. 30, the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) said the AI creation poses several problems for actors.
“SAG-AFTRA believes creativity is, and should remain, human-centered,” the online statement said. “The union is opposed to the replacement of human performers by synthetics.”
“Tilly Norwood” was introduced in July in a video teaser by Particle6 Productions, a London-based company that produces AI-generated commercials and films. The avatar’s creator Eline van der Velden, a Dutch comedian and technologist, announced that the company was seeking a talent agent during the Zurich Film Festival on Sept. 27….