Canadian apparel manufacturer Lululemon on Oct. 27 announced a partnership with the National Football League to launch branded athletic wear for all 32 of the league’s teams.
The collaboration—the first partnership between Lululemon and the NFL—will launch on Oct. 28 with men’s and women’s apparel and accessories at a wide range of outlets, including all NFL stadium retail and online stores, the NFL’s official website, and Fanatics.com, the NFL’s official online retailer.
“True NFL fans wear their pride. For them, fan gear is more than apparel, it’s a badge of loyalty and a way to instantly connect with a community that is like a family,” Celeste Burgoyne, Lululemon’s president of the Americas and global guest innovation, said. “We looked to honor that passionate devotion and are thrilled to be part of that ritual found throughout the NFL season.”…