Instacart’s artificial intelligence (AI) price-optimization software, dubbed Eversight, charged customers higher prices for identical grocery orders by as much as 23 percent, a recent investigation found.
The online delivery service confirmed on Dec. 9 that it is using Eversight to conduct ongoing pricing experiments with 10 grocery retailer partners with the goal of optimizing price markups on goods consumers want the most. Retail markups and same-as-store pricing policies are controlled by retailers, the company noted.
“These short-term, randomized tests help retail partners understand category-level price sensitivity so they can sustainably invest in lower prices where consumers care most,” Instacart said in a company blog post….