The B.C. government is filing a civil claim against nicotine vape company Juul Labs, saying the company allegedly engaged in “deceptive marketing practices” and fuelled a youth addiction epidemic.
“Today, B.C. is once again stepping up,” B.C. Attorney General Niki Sharma said in a Dec. 12 statement. “We are filing a notice of civil claim in B.C. Supreme Court under the new Vaping Product Damages and Health Care Costs Recovery Act (VPRA) to hold JUUL Labs accountable for its public harms and to recover public health costs.”
The VPRA, which was introduced on Oct. 8 and came into force on Dec. 3, enables British Columbia to take legal action against companies that “cause public harm through misleading promotion of vaping products,” the province said in an Oct. 8 news release….