Elon Musk’s X Corp. has sued a social media startup company named Operation Bluebird Inc., accusing it of trying to “steal the world-famous Twitter brand.”
In a lawsuit filed on Dec. 16, X claimed that the Twitter brand is alive and well and still owned by Musk’s company. Operation Bluebird on Dec. 2 requested the U.S. Patent and Trademark Office cancel X’s Twitter trademarks, arguing abandonment of the brand.
“Our cancellation petition is based on well-established trademark law and we believe we will be successful,” Operation Bluebird Founder Michael Peroff said in a statement to Reuters.
Peroff said he is prepared to take the legal battle as far as he needs to in order to achieve his goal: resurrecting Twitter in a new form. The social media startup said it wanted to use the Twitter trademark for a competing app called “twitter.new.”…