Commentary
Long before social media and smartphones, Marshall McLuhan warned that media technologies create environments that alter how people think and behave. Grant Havers’ “The Medium is Still the Message: Marshall McLuhan For Our Time” shows how right McLuhan was and why that insight now carries consequences we can no longer ignore.
Havers’ book is not a fashionable rediscovery or a retrospective tribute. It is the result of more than 30 years of sustained reading and reflection on McLuhan’s work, written by an author who understands both its intellectual depth and its contemporary urgency. At its core is McLuhan’s most unsettling claim: The media do not merely transmit information—they shape the conditions under which information is received, interpreted, and acted upon….