At least some versions of Gatorade will no longer have synthetic colors, PepsiCo said on April 16.
One new version, Gatorade Lower Sugar, has no artificial flavors, sweeteners, or colors, in addition to having less sugar than the regular Gatorade.
Gatorade is working to remove synthetic colors from all its products, and will later in the spring roll out powder sticks without artificial colors.
Gatorade also plans to debut three flavors, including fruit punch, in Gatorade Thirst Quencher and Gatorade Zero with colors from fruits and vegetables rather than artificial dyes.
“By listening to consumers, we’re learning more of what they want and don’t want in their Gatorade,” Mike Del Pozzo, president of PepsiCo Beverages U.S., said in a statement. “We’re on a journey to remove artificial colors from our product portfolio while maintaining the bold Gatorade color people know and love.”…