Ford, the company that brought the automobile to the masses by making it affordable, appears to be seeking to replicate that success by making low-priced electric vehicles, in a head-to-head competition against Chinese electric vehicle (EV) makers.
The carmaker recently revealed an end-to-end organization known as Product Creation and Industrialization. The new entity aims to bring the company’s electric-vehicle, digital, and design teams together with its global industrial system to transform the legacy automaker into a modern manufacturer capable of delivering one of the most intensive product, software, and services rollouts in its long history.
As Jim Farley, Ford’s president and CEO, explained, this significant business restructuring is the culmination of years of work and progress toward building the modern Ford—a unified organization “capable of scaling high-quality, software-defined vehicles with a choice of propulsion, distinctive digital experiences and features, and a personalized ownership experience that improves over time.”…